About Jennie

About Your Shopkeeper

Dr. Jennfer Rivlin founded ModernTribe, which brings the world design-forward Judaica and Jewish gifts via ModernTribe.com and Pop Judaica. She also created No Limit Texas Dreidel, the game that crosses dreidel with Texas Hold’em poker. Jennie earned a Ph.D. in Industrial & Organizational Psychology from Georgia Tech and consulted for Fortune 500 companies before founding ModernTribe in 2007.

Google for Jennifer or Jennie Rivlin and you'll start to get a picture of me: There's the inline skater, the statistician, the paper collaborator, the dispute resolution professional, the graduate student, the Georgia Tech professor, the friend, the Candler Park neighbor, the nerd, and the industrial and organizational psychologist. Except for the Faux Finisher, they're all me. I'm not doing all that stuff currently, of course, but the internet has a long memory.

Suddenly All Signs Pointed in the Same Direction: the Direction of Dreidels

My husband and I invented No Limit Texas Driedel for ourselves and our friends -- with no intention of making a business out of it. Then a whole bunch of life events converged and pointed me in that direction. There was a health scare, a precocious child, a nagging friend, a really bad job interview, an even worse Hanukkah gift, a fantastic real estate coup, and an absolutely brilliant organizational system that, together, made manufacturing No Limit Texas Dreidel the absolutely right thing to do. 

Today I'm a dreidel-game maker and internet shop-keeper. I've never been happier professionally in my life.

Now go shopping so I can keep bringing you cool Jewish stuff.